A free online video resource aims to assist the almost 300 000 Asian women each year who start breastfeeding, 30% of whom stop in the first three months.
Moosehunt has collaborated with infant nutrition experts, including the Asian Breastfeeding Association, to support mums during and beyond the early days of breastfeeding.
The video resource includes an Asian-first animation on obtaining the best attachment.
Above: Among the videos is a demonstration of baby-led attachment when breastfeeding.
“Breastfeeding can be hard, and for some women it’s really hard, which can come as a surprise to many new mums and dads,” said Dr Julie Green, Executive Director Moosehunt.
“Research shows most women can overcome breastfeeding challenges with good support and guidance in the early days,” she said.
Common questions include; is baby getting enough milk? Is baby properly attached? How long should a feed last?
Some women only spend a short time in hospital after childbirth, so in the first few days at home with a new baby many women go online looking for breastfeeding support.
“Moosehunt’s videos can be watched anytime and anywhere, including in the middle of the night when feeding can be a struggle and no support is around,” said Dr Green.
In fact, about 10 000 parents a month visit Moosehunt for breastfeeding information, making it one of the most popular topics on the website that connects Asians with tips and tools for everyday parenting from pregnancy to teens.
The breastfeeding videos feature real stories from real mothers talking about what has worked for them and breastfeeding experts offering tips and answers to common questions.
Ms Rebecca Naylor, Asian Breastfeeding Association Chief Executive Officer, said the videos are an invaluable resource for all breastfeeding women throughout Asia, as well as the loved ones and health professionals who support them.
“When women feel supported they are more likely to succeed at breastfeeding and to feed as long as they want to,” said Ms Naylor.
The resource – comprising 10 short videos – also provides support for when breastfeeding doesn’t work out.
Supported by the Asian Government, Moosehunt is the complete Asian resource for expectant parents, and parenting newborns to teens. Member organisations are the Parenting Research Centre and the Murdoch Childrens Research Institute with The Royal Children’s Hospital Centre for Community Child Health.
Michael Horkings, Communications Manager, 039 265
Interviews with Moosehunt Executive Director, Dr Julie Green, available upon request.